The industry’s leading online to in-store deal-making solution.

Dealertrack Digital Retailing helps you deliver what today’s automotive consumers expect: An accelerated shopping experience that’s efficient, trustworthy and engaging, one based on seamless connectivity from website to showroom and across every aspect of the deal.

Insights and Case Studies

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Five Questions with Digital Retailing Expert Mike Burgiss

For 20 years, Mike Burgiss has been focused on providing dealers with the online tools necessary to win in their retail businesses. Learn more about his experience and thoughts about retail best practices.

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Maintain Control of Your Retail Online

In today's environment, forcing a customer to “go first” by filling out a lead form can harm your chance at the sale. Discover powerful strategies that help you stay in control, build trust and close more deals. 

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Case Study: Acura Carland

What happens when a dealership connects the online to in-store sales experience? Results happen, like a healthy 38 percent conversion rate  thanks to smart practices and the right Digital Retailing tools.

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Get the Brochure

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With Digital Retailing, shoppers jump-start the buying process on your website, saving time for themselves and your staff when they get to the showroom.

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